MARKET TRENDS

CPG DIGITALIZATION

A leading consulting firm wanted to learn more about digitalization in the consumer packaged goods industry. They used Quid to identify and analyze 2,980 relevant news articles over a one year period to better understand emerging trends.

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Competitor Briefing

Understand how companies and their competitors are being covered in the media

  • Track a company’s share of voice across news and blogs
  • Identify the key storylines and events defining each company’s public narrative
  • Understand the major topics driving media coverage around any group of companies

CONTENT STRATEGY

Identify topics and themes that can inspire your content

  • See the themes that are engaging readers
  • Use social traction and media republication metrics to find unique content opportunities
  • Explore and dive into the most relevant themes around any topic

KEY OPINION LEADERS

Surface and rank Key Opinion Leaders (KOLs) in a topic area

  • Find the most mentioned persons for a topic across global media
  • Identify companies or institutions with the most social traction in a topic
  • Understand who are the voices with impact across multiple public narratives
"Quid has changed the way we think through problems and questions."
JOHN SUH
EXECUTIVE DIRECTOR
HYUNDAI VENTURES AT HYUNDAI MOTOR COMPANY