The Importance of Market Insights for Brand Strategy

Companies in today’s current environment need agility and speed, but most importantly, they need data-driven insights to inform their strategy and take considered action in these tumultuous times.  In this e-book, we lay the foundation for understanding your market through news media narrative analysis, as well as business and competitive research, and applying insights to drive your brand strategy.

  • Understand how to uncover data-driven market insights through news media and competitive analysis
  • Learn how to run competitive research and analysis, and synthesize the results into meaningful brand insights
  • See comprehensive examples from streaming brands Netflix, Amazon and Hulu